pick your favorite books

E Service New Directions In Theory And Practice

E Service  New Directions in Theory and Practice PDF
Author: Roland T. Rust
Publisher: Routledge
ISBN: 1315291274
Category : Business & Economics
Languages : en
Pages : 320

This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. Read More »





Service Quality

Service Quality PDF
Author: Roland T. Rust
Publisher: SAGE
ISBN: 0803949200
Category : Business & Economics
Languages : en
Pages : 289

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Read More »





Journal Of Management Information Systems

Journal of Management Information Systems PDF
Author:
Publisher:
ISBN:
Category : Electronic data processing
Languages : en
Pages :

means in the age of the Internet New ! e - Service New Directions in Theory and
Practice Roland T . Rust and P . K . Kannan , editors The advent of the era of " e -
service " — the provision of services over electronic networks like the Internet - is
 ... Read More »





Handbook Of Consumer Behavior Tourism And The Internet

Handbook of Consumer Behavior  Tourism  and the Internet PDF
Author: Juline Mills
Publisher: Routledge
ISBN: 1136429123
Category : Business & Economics
Languages : en
Pages : 330

Parasuraman, A. (1996). Understanding and leveraging the role of customer
service in external, interactive and internal marketing. ... In R. T. Rust & P. K.
Kannan (Eds.), e-Service: New directions in theory andpractice (pp. 65-89).
Armonk, NY: ... Read More »





Contemporary Research In E Branding

Contemporary Research in E Branding PDF
Author: Bandyopadhyay, Subir
Publisher: IGI Global
ISBN: 1599048159
Category : Games & Activities
Languages : en
Pages : 378

Driving customer equity: How customer lifetime value is reshaping corporate
strategy. New York: The Free Press. Rust, R.T,, & Kannan, P. K. (2002). Preface.
E-service: New Directions in Theory and Practice. Roland Rust & P. K. Kannan (
eds.) ... Read More »





Innovative Technology And Globalization

Innovative Technology and Globalization PDF
Author: Chantal Ammi
Publisher: Cambridge Scholars Pub
ISBN:
Category : Computers
Languages : en
Pages : 314

Balasubharamanian S , Konana P & Menon N M , Customer Satisfaction in
Virtual Environment : A Study of Online ... about technology and the Implication of
Marketing e - services ” in e - Services : New Directions in Theory and Practice ,
R . T ... Read More »





Services Marketing In Asia

Services Marketing in Asia PDF
Author: Christopher H. Lovelock
Publisher: Prentice Hall
ISBN:
Category : Customer services
Languages : en
Pages : 696

9 Katherine N . Lemon , Frederick B . Newell , and Loren J . Lemon , “ The
Wireless Rules for e - Service , " in New Directions in Theory and Practice , eds .
Roland T . Rust and P . K . Kannan ( Armonk , New York : M . E . Sharpe , 2002 ) ,
200 ... Read More »





Business Horizons

Business Horizons PDF
Author: Kelley School of Business
Publisher:
ISBN:
Category : Business
Languages : en
Pages :

E - service : New directions in theory and practice . Armonk , NY : M.E. Sharpe ,
2002. 336 pp . • This volume offers varied perspectives on e - service and a
unified framework to understand the concept , even as the business communities
 ... Read More »