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American Automobile Advertising 1930 1980

American Automobile Advertising  1930  1980 PDF
Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786452315
Size: 57.67 MB
Format: PDF, ePub, Docs
Category : Transportation
Languages : en
Pages : 294
View: 7253

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American Automobile Advertising 1930 1980

by Heon Stevenson, American Automobile Advertising 1930 1980 Books available in PDF, EPUB, Mobi Format. Download American Automobile Advertising 1930 1980 books, This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.




Selling The Dream

Selling the Dream PDF
Author: Heon Stevenson
Publisher:
ISBN:
Size: 47.48 MB
Format: PDF, Kindle
Category : Advertising
Languages : en
Pages : 287
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Selling The Dream

by Heon Stevenson, Selling The Dream Books available in PDF, EPUB, Mobi Format. Download Selling The Dream books,




The Automobile In American History And Culture

The Automobile in American History and Culture PDF
Author: Michael L. Berger
Publisher: Greenwood Publishing Group
ISBN: 9780313245589
Size: 64.52 MB
Format: PDF, Docs
Category : Transportation
Languages : en
Pages : 487
View: 2424

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The Automobile In American History And Culture

by Michael L. Berger, The Automobile In American History And Culture Books available in PDF, EPUB, Mobi Format. Download The Automobile In American History And Culture books, Presents a collection of bibliographic essays that describe the history, culture, and impact of the automobile and automobile industry in the United States.




Jazz Sells Music Marketing And Meaning

Jazz Sells  Music  Marketing  and Meaning PDF
Author: Mark Laver
Publisher: Routledge
ISBN: 1317699793
Size: 21.71 MB
Format: PDF, ePub
Category : Music
Languages : en
Pages : 246
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Jazz Sells Music Marketing And Meaning

by Mark Laver, Jazz Sells Music Marketing And Meaning Books available in PDF, EPUB, Mobi Format. Download Jazz Sells Music Marketing And Meaning books, Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.




Everyday Information

Everyday Information PDF
Author: William Aspray
Publisher: MIT Press
ISBN: 0262015013
Size: 61.35 MB
Format: PDF, ePub
Category : Computers
Languages : en
Pages : 359
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Everyday Information

by William Aspray, Everyday Information Books available in PDF, EPUB, Mobi Format. Download Everyday Information books, This book examines the evolution of information seeking in nine areas of everyday American life. --from publisher description




Driving It Home

Driving it Home PDF
Author: Judy Vaknin
Publisher: Library of Historic Advertising
ISBN:
Size: 44.20 MB
Format: PDF, ePub
Category : Advertising
Languages : en
Pages : 144
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Driving It Home

by Judy Vaknin, Driving It Home Books available in PDF, EPUB, Mobi Format. Download Driving It Home books, "Car advertising, perhaps more than the advertising for any other product, tells the story of the economic, political and social history of the 20th century. The motor car is a cultural icon that symbolises the economic and technological successes and failures of the era, and reflects society's changing hopes, fears and aspirations. Driving it Home traces the story from horseless carriage to sport utility vehicle, from run-about for the wealthy to a global dependency which threatens the future of our planet. The book contains over 120 original advertisements which illustrate the development of the techniques and methods of car advertising and the fascinating history of a major symbol of 20th-century life."--Page [4] de la couv.




United States Of America

United States of America PDF
Author: Robert Arthur Burchell
Publisher: Oxford, England : Clio Press
ISBN:
Size: 62.31 MB
Format: PDF, ePub
Category : Reference
Languages : en
Pages : 424
View: 6246

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United States Of America

by Robert Arthur Burchell, United States Of America Books available in PDF, EPUB, Mobi Format. Download United States Of America books,




British Car Advertising Of The 1960s

British Car Advertising of the 1960s PDF
Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786419857
Size: 35.93 MB
Format: PDF, ePub
Category : Transportation
Languages : en
Pages : 429
View: 4237

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British Car Advertising Of The 1960s

by Heon Stevenson, British Car Advertising Of The 1960s Books available in PDF, EPUB, Mobi Format. Download British Car Advertising Of The 1960s books, During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Advertisers, who once needed to promote the joys of motoring as well as the particular pleasures of the individual product, no longer needed to wonder whether the potential customer (let alone society at large) might be content with no car at all. It was during this time that the question changed from "Do we need a car?" to "What car shall we have?" This well-illustrated history explores the many types and trends of ads issued by both domestic car manufacturers and importers in three main sections: "Family Marques: Engines of an Industry," "Luxury and Sporting Marques: Aspiration and Escape" and "Imported Marques: Britain Embraces the World." Twelve appendices provide information on various topics ranging from the value of the pound in 1958-70 and imports of cars from selected countries, to car manufacturers' and importers' advertising agencies, and approximate monthly press advertising expenditures. The Notes contain detailed references to hundreds of historical sources about the cars covered, and the Bibliography includes more than 2,000 references to individual advertisements in magazines from the 1960s. Over 180 advertisement illustrations are also included.




Proceedings Of The Conference Of The American Academy Of Advertising

Proceedings of the     Conference of the American Academy of Advertising PDF
Author: American Academy of Advertising
Publisher:
ISBN:
Size: 30.35 MB
Format: PDF, Docs
Category : Advertising
Languages : en
Pages :
View: 1865

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Proceedings Of The Conference Of The American Academy Of Advertising

by American Academy of Advertising, Proceedings Of The Conference Of The American Academy Of Advertising Books available in PDF, EPUB, Mobi Format. Download Proceedings Of The Conference Of The American Academy Of Advertising books,




Choice

Choice PDF
Author:
Publisher:
ISBN:
Size: 61.33 MB
Format: PDF, ePub, Mobi
Category : Academic libraries
Languages : en
Pages :
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Choice

by , Choice Books available in PDF, EPUB, Mobi Format. Download Choice books,