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How We Decide

How We Decide PDF
Author: Jonah Lehrer
Publisher: Houghton Mifflin Harcourt
ISBN: 0547347480
Size: 67.14 MB
Format: PDF, ePub
Category : Science
Languages : en
Pages : 256
View: 6815

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How We Decide

by Jonah Lehrer, How We Decide Books available in PDF, EPUB, Mobi Format. Download How We Decide books, The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?




How We Decide

How We Decide PDF
Author:
Publisher:
ISBN:
Size: 72.77 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 4
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How We Decide

by , How We Decide Books available in PDF, EPUB, Mobi Format. Download How We Decide books,




Just Medicare

Just Medicare PDF
Author: Colleen M. Flood
Publisher: University of Toronto Press
ISBN: 0802080022
Size: 53.96 MB
Format: PDF
Category : Medical
Languages : en
Pages : 458
View: 7172

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Just Medicare

by Colleen M. Flood, Just Medicare Books available in PDF, EPUB, Mobi Format. Download Just Medicare books, Just Medicare illustrates that legal scholars can also contribute to the issue of how to allocate scarce health resources by determining what constitutes fair processes for decision-making, and by challenging unjust processes.




Wie Das Gehirn Denkt

Wie das Gehirn denkt PDF
Author: William H. Calvin
Publisher: Spektrum Akademischer Verlag
ISBN: 9783827415356
Size: 35.80 MB
Format: PDF
Category : Science
Languages : de
Pages : 261
View: 5540

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Wie Das Gehirn Denkt

by William H. Calvin, Wie Das Gehirn Denkt Books available in PDF, EPUB, Mobi Format. Download Wie Das Gehirn Denkt books, [Wie das Gehirn denkt] ... bietet ein ausgezeichnetes Konzentrat von [Calvins] Schlüsselkonzepten. Er gehört zu jener raren Sorte von Wissenschaftlern, welche die komplexen Inhalte ihres Fachgebiets in die Sprache von Laien übersetzen können, und er ist dabei einer der besten ... Calvin zieht den Leser mit seiner lyrischen und phantasievollen Darstellung unweigerlich in seine Welt des neuronalen Darwinismus und weckt den Appetit auf mehr.Eine wertvolle Einführung in die Bewußtseinsdebatte -- ein kluges, mitreißendes Buch. Es verlangt keine Vorkenntnisse und kennt keine Zurückhaltung.Calvin sprudelt über vor Ideen, und dies ist ein provozierendes und anregendes Buch. Zeitskala sehr viel kürzer. Der Darwinsche Wettstreit im Gehirn findet zunächst im Un- oder Unterbewussten statt, und erst wenn eines der "eingereichten" Ideenfragmente sich der internen Qualitätsprüfung und Optimierung erfolgreich unterzogen hat, "kommt uns der Gedanke". Calvins Modell der Verschaltung und Funktionsweise des Gehirns geht von einer Art "neuronalem Sängertreffen" aus, in dem rivalisierende Chöre sich gegenseitig zu übertreffen und den anderen ihre Melodie aufzuzwingen versuchen. Die Sänger sind die Nervenzellen, die jeweils zu mehreren zu einem "Chor" zusammentreten, und die Melodien, die schließlich die Oberhand gewinnen, sind die Gedanken, die wir denken, oder die Dinge, die wir sagen. Wie in der Evolution des Lebens können also auch in unserem Gehirn aus einfachen Ursprüngen hochkomplexe Ordnungsmuster entstehen. Wird das Rätsel des Bewusstseins so letztlich aufzuklären sein? Nach Calvins fester Überzeugung ist es ein Irrglauben zu denken -- so wie es die "Bewusstseinsphysiker" tun --, man könne vom Kellergeschoss der Quantenmechanik mit einem Sprung zum Penthouse des Bewusstseins gelangen. Die Stockwerke dazwischen -- chemische Bindungen, Biochemie, Membranen, Synapsen, Nervenzellen -- müssen in eine vollständige Erklärung höherer geistiger Leistungen einbezogen werden. Calvins ungewöhnliche und unterhaltsame Führung durch die Erkenntnisse der modernen Hirnforschung endet mit einem Blick in die Zukunft. Die Evolution der Intelligenz ist nämlich nicht beendet. Aber sie scheint nun eine nichtbiologische Richtung zu nehmen: An die Seite der natürlichen Intelligenz tritt die künstliche, und der Bau wirklich intelligenter Maschinen ist für Calvin nur eine Frage der Zeit. Treten wir in eine neue Phase des Wettrüstens ein, diesmal von menschlicher gegen maschinelle Intelligenz?




Was Der Hund Sah

Was der Hund sah PDF
Author: Malcolm Gladwell
Publisher: Campus Verlag
ISBN: 3593409402
Size: 37.54 MB
Format: PDF, Kindle
Category : Fiction
Languages : de
Pages : 368
View: 2711

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Was Der Hund Sah

by Malcolm Gladwell, Was Der Hund Sah Books available in PDF, EPUB, Mobi Format. Download Was Der Hund Sah books, Mit seinen Büchern verändert Malcolm Gladwell unsere Sicht auf die Welt und auf uns selbst. In seinem neuen Buch zeigt er an vielen Beispielen, wie hilfreich es ist, die Perspektive eines anderen einzunehmen. Aus scheinbar nebensächlichen Themen und Personen zaubert er verblüffende Erkenntnisse. So erfahren wir aus dem Beispiel von Shirley Polykoff und ihren Slogans für Haarfärbemittel etwas über den Wandel im Selbstverständnis der Frauen. Und das Beispiel des Hundeflüsterers" Cesar Millan zeigt besonders deutlich, wie wichtig es ist, sich den Blick eines anderen, sei es Mensch oder Tier, zu vergegenwärtigen. Gladwell zeigt uns die Welt mit vielen Augen. Sein Buch steckt voller überraschender Aha-Effekte und ist wunderbar unterhaltsam geschrieben. Es ist ein Muss nicht nur für seine immer zahlreicher werdenden Fans, sondern auch für alle, die mehr von der Welt und den Menschen begreifen wollen.




How To Think

How to Think PDF
Author: John Paul Minda
Publisher: Robinson
ISBN: 9781472143037
Size: 77.16 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 336
View: 2752

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How To Think

by John Paul Minda, How To Think Books available in PDF, EPUB, Mobi Format. Download How To Think books, This book will get you thinking about thinking. We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that's not always a bad thing. In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way. Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.




The Elements Of Choice

The Elements of Choice PDF
Author: Eric J. Johnson
Publisher: Penguin
ISBN: 0593084454
Size: 70.46 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 320
View: 5563

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The Elements Of Choice

by Eric J. Johnson, The Elements Of Choice Books available in PDF, EPUB, Mobi Format. Download The Elements Of Choice books, A guide to the inner workings of how decisions are made—and an essential tool kit for helping others make decisions better Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made. Choice architecture is a multifaceted set of tools for anticipating how people make specific decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present them, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we’re often unaware of just how much they influence our reasoning. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and meta-analyses of decision-building findings to reveal how the structure of choices affects outcomes. This book is essential for businesspeople, policy makers, and anyone tasked with helping others make decisions. We are all decision designers, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the right health insurance plan, or deciding how to invest for your own retirement, Johnson provides the tools you need to guide anyone to the decision that’s right for them.




How To Decide

How to Decide PDF
Author: Annie Duke
Publisher: Penguin
ISBN: 0593084616
Size: 25.24 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 288
View: 4970

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How To Decide

by Annie Duke, How To Decide Books available in PDF, EPUB, Mobi Format. Download How To Decide books, Through a blend of compelling exercises, illustrations, and stories, the bestselling author of Thinking in Bets will train you to combat your own biases, address your weaknesses, and help you become a better and more confident decision-maker. What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn't work out, get caught in analysis paralysis, endlessly seek other people's opinions to find just that little bit of extra information that might make you sure, and finally go with your gut. What if there was a better way to make quality decisions so you can think clearly, feel more confident, second-guess yourself less, and ultimately be more decisive and be more productive? Making good decisions doesn't have to be a series of endless guesswork. Rather, it's a teachable skill that anyone can sharpen. In How to Decide, bestselling author Annie Duke and former professional poker player lays out a series of tools anyone can use to make better decisions. You'll learn: • To identify and dismantle hidden biases. • To extract the highest quality feedback from those whose advice you seek. • To more accurately identify the influence of luck in the outcome of your decisions. • When to decide fast, when to decide slow, and when to decide in advance. • To make decisions that more effectively help you to realize your goals and live your values. Through interactive exercises and engaging thought experiments, this book helps you analyze key decisions you've made in the past and troubleshoot those you're making in the future. Whether you're picking investments, evaluating a job offer, or trying to figure out your romantic life, How to Decide is the key to happier outcomes and fewer regrets.