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The Marketing Of Political Parties

The Marketing of Political Parties PDF
Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719073007
Size: 47.50 MB
Format: PDF, ePub
Category : Political Science
Languages : en
Pages : 256
View: 3635

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The Marketing Of Political Parties

by Darren G. Lilleker, The Marketing Of Political Parties Books available in PDF, EPUB, Mobi Format. Download The Marketing Of Political Parties books, What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters.




Political Marketing And British Political Parties

Political Marketing and British Political Parties PDF
Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719060175
Size: 67.17 MB
Format: PDF, Kindle
Category : Political Science
Languages : en
Pages : 250
View: 361

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Political Marketing And British Political Parties

by Jennifer Lees-Marshment, Political Marketing And British Political Parties Books available in PDF, EPUB, Mobi Format. Download Political Marketing And British Political Parties books, Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...




The Idea Of Political Marketing

The Idea of Political Marketing PDF
Author: Nicholas J. O'Shaughnessy
Publisher: Greenwood Publishing Group
ISBN: 9780275975951
Size: 30.64 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 258
View: 4550

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The Idea Of Political Marketing

by Nicholas J. O'Shaughnessy, The Idea Of Political Marketing Books available in PDF, EPUB, Mobi Format. Download The Idea Of Political Marketing books, Examines how the theory and practice of marketing has been and can be applied to politics.




The Marketing Of The President

The Marketing of the President PDF
Author: Bruce I. Newman
Publisher: SAGE
ISBN: 9780803951389
Size: 29.70 MB
Format: PDF, ePub
Category : Political Science
Languages : en
Pages : 165
View: 2636

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The Marketing Of The President

by Bruce I. Newman, The Marketing Of The President Books available in PDF, EPUB, Mobi Format. Download The Marketing Of The President books, Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.




Political Marketing

Political Marketing PDF
Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719068713
Size: 38.67 MB
Format: PDF, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 230
View: 4234

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Political Marketing

by Darren G. Lilleker, Political Marketing Books available in PDF, EPUB, Mobi Format. Download Political Marketing books, Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.




Das Social Media Marketing Buch

Das Social Media Marketing Buch PDF
Author: Dan Zarrella
Publisher: O'Reilly Germany
ISBN: 3868992383
Size: 50.99 MB
Format: PDF
Category :
Languages : de
Pages : 254
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Das Social Media Marketing Buch

by Dan Zarrella, Das Social Media Marketing Buch Books available in PDF, EPUB, Mobi Format. Download Das Social Media Marketing Buch books, Unternehmen, Agenturen und Freiberufler stromen in soziale Netzwerke wie Facebook und entdecken die vielen anderen Moglichkeiten im Social Web. Doch aller Anfang ist schwer: Wer noch nicht Social Media-affin ist - und das sind nach wie vor so einige -, muss sich zunachst einmal einen Uberblick uber diese noch junge Medienlandschaft verschaffen. Wem es so geht, der findet in diesem Buchlein optimale Unterstutzung. Kompakt, prazise und gut verstandlich fuhrt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe prasentiert zusatzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Fur die 2. Auflage wurde das Buch komplett uberarbeitet und aktualisiert. Aus dem Inhalt: Was ist Social Media Marketing? Bloggen Twitter und Microblogging Soziale Netzwerke Mediasharing Social News, Bookmarking und Curation Social Location Sharing Verbraucherportale Foren Strategien fur Ihren Social Media-Auftritt Erfolgskontrolle




Werbe Und Markenforschung

Werbe  und Markenforschung PDF
Author: Andreas Strebinger
Publisher: Springer-Verlag
ISBN: 3834990698
Size: 34.67 MB
Format: PDF, ePub
Category : Business & Economics
Languages : de
Pages : 550
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Werbe Und Markenforschung

by Andreas Strebinger, Werbe Und Markenforschung Books available in PDF, EPUB, Mobi Format. Download Werbe Und Markenforschung books, Überblick über aktuelle Themen der Werbe- und Markenforschung auf der Basis internationaler Forschungsergebnisse, neuer eigener Untersuchungen und Fallstudien.




Relational Political Marketing In Party Centred Democracies

Relational Political Marketing in Party centred Democracies PDF
Author: Helene P. M. Johansen
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409439062
Size: 75.19 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 224
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Relational Political Marketing In Party Centred Democracies

by Helene P. M. Johansen, Relational Political Marketing In Party Centred Democracies Books available in PDF, EPUB, Mobi Format. Download Relational Political Marketing In Party Centred Democracies books, This book offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and the rapidly expanding field of political marketing. Offering a re-conceptualisation of the political spheres in terms of 'markets', which addresses the theoretical inadequacies of prior research, this book examines some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties.




Political Marketing In Canada

Political Marketing in Canada PDF
Author: Alex Marland
Publisher: UBC Press
ISBN: 0774822317
Size: 31.51 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : en
Pages : 320
View: 3557

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Political Marketing In Canada

by Alex Marland, Political Marketing In Canada Books available in PDF, EPUB, Mobi Format. Download Political Marketing In Canada books, Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing � and its promises � in practice.




Global Political Marketing

Global Political Marketing PDF
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1135261393
Size: 62.70 MB
Format: PDF, ePub, Docs
Category : Political Science
Languages : en
Pages : 320
View: 5785

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Global Political Marketing

by Jennifer Lees-Marshment, Global Political Marketing Books available in PDF, EPUB, Mobi Format. Download Global Political Marketing books, There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.